Tag: Business

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May the Fourth Be With You

My friends,

Happy Star Wars Day!

So anyway the boss is back, no I don’t mean ‘she who must be..’, I actually mean ‘He who must be …’ PM Boris and I’m really glad he’s okay, like I said I think if anything had happened then it could’ve made a bad situation worse.

So my blog is now fully updated and ongoing, as always a work in progress, but I feel things are progressing well and for the time being at least things are again inching forward. Not sure about you, but I always feel good at the beginning of a new month as it can seem like a new start.

Anyway to get serious here, I’ve had several ‘strange’ conversations this past week and I’d like to know your view regarding it.

Its like this, during lockdown and in our current situation do you think we should continue to do business?

It has been expressed by some that it shouldn’t.

Indeed one person even told me that she thought we shouldn’t even be sending things out in the post, as it puts the poor ‘ol postie at risk.

So the question is…Is it okay to sell online courses and products in general during the global pandemic?

Some believe that during this time, that we should all pull together and offer products for free or at a huge discount, because by doing so that’s the way we will sell something.

I get this argument, as someone who has been affected by this sudden world change.

But here’s my two pence

I personally believe this is wrong and bottom line is that Business should continue after all as you say its money that makes the world go round.

I mean are the utility companies letting you have free or discounted Gas and Electric? Or maybe the supermarkets have slashed all their prices (even though they have no toilet rolls). I believe the answer is no to both

I believe that business should and will continue. The news can give a conflicting story by making it seem the world has come to a STOP. But in actual fact it has not, it is still inching forward albeit at a slower pace for now.

As I said It’s also something I have seemingly found myself when my day job was the first to let me go.

However my inbox tells a different story with every seeming intrepreneur inviting me to a webinar to learn this or other, most of which are good natured and mean well with free or lower priced offers but also some not. I’m still tempted but believe I have enough ongoing right now.

This was a choice now it’s essential, this has proved there is no guarantee about your job/future,

Its been advised that 1 in 10 could be unemployed afterwards.

As for myself, I believe the world is changing, and indeed this has been coming for sometime it just could now be quicker. I have always tried to have a plan B, but obviously didn’t see this crisis coming.

So I have therefore amended my lead offer as needed which obviously provides free information. Reduced my books and ebooks and set out a business plan to ‘bounce’ out the other side.

Some people will buy some won’t but when things improve they may consider it again. The one gift this has given us all is TIME and we should use it well. Do you not agree?

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info
Posted on

Time on our Hands…

My friends,

Happy Easter.

So I sat there, in the garden on a bright sunny Saturday afternoon sipping my cold beer, deep in thought.

My thoughts turned again to the current crisis, and how she who must be obeyed would pester me every Easter to make use of the time we get at easter to go ‘out’. The mileage accumulated during these few days doesn’t bear thinking about. Beaches, Theme Parks, Leisure Pools, Events and long distance friends…

However, on this particular Saturday, the sound of a lawn mower could still vaguely be heard, but there was no traffic on the road outside. The world was effectively broken, still, resting and effectively ‘locked down’. I hope that someone is documenting this unique moment in history as I do hope it will never come again.

The time provided has certainly clarified my thoughts, sure I was worried about the long-term income aspect.

But I now at least had a plan, ideas and plans were constantly being thrown at me from all directions.

Been actioning some copywriting this week

We all love a ‘Top 10’ type article … and don’t advertisers know it. A visit to almost any site will present you with a selection of ‘recommended reading’ ‘related posts’ or ‘from around the net’ type stories all promising to list the ‘20 greatest fashion disasters’ ‘top 10 movie mistakes’ or ‘5 biggest secrets the food companies won’t tell you’

This sort of thing is obviously very popular … and I suspect we’re all going to weaken and fall into this particular  time-waster trap every now and then, so when you do – keep one eye on the techniques that are being used.

Firstly, look at the copywriting tactics used … whilst far from new, the methods used to create the titles are specifically written so you click on them, so they may merit some study …

So, even whether the article you clicked on was quite niche like ’20 ways to clean your Labrador’ or something more general and emotive like ‘The 5 best pictures I’ve ever seen (the 3rd one made me cry)’ examine what it was that appealed to you and made you want to click through and read more .. then obviously have one eye on this when you write your own ads, article or email titles…

Secondly, the delivery of the information all follows a similar pattern – where the nuggets of wisdom you clicked through to read are almost buried under a pile of advertising and delivered as a list or slideshow … which means either you have to scroll past a whole load more advertising as you work your way down the ‘list’, or every slideshow frame refreshing the page so that a new mass of advertising is displayed.

The result of all this is, of course, that whoever owns the website exposes the visitor to a lot more advertising for just the one click, and generating 5, 10 or 20 times the amount of revenue they normally would.

It’s an interesting business model which is only really viable if a post goes spectacularly viral, so the obvious strategy is to make the content as shareable and clickable as possible to get this to happen, (regardless of actual quality of content).

Let me be clear though, I’m not suggesting anybody copy this model exactly (for the very reason I’ve pointed out above) … what I am suggesting is that you see what and how you can adapt their techniques to work for you … something like, if your articles or posts are a little ‘wordy’ try spreading over several pages to increase any advertising revenue or look at the way these article titles have been written and use similar tactics in your own work…

Oh did you know?

All the following ebook subjects are selling very well at present…

Language Arts and Disciplines

Arts

Crafts and Hobbies

Games and Activities

Cooking

Gardening

Education

Sports and Recreation

Strange that isn’t it?

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info