Month: April 2020

Posted on

“He’s Not The Messiah… He’s A Very Naughty Boy!”

My friends,

I have had several emails from different companies I have dealings with (and even some I don’t) in the last few weeks telling me how they’re dealing with our current crisis.

What…you’ve had those too?

So you know the ones I mean, ones from the CEO or the Customer service director, and how they are looking after the business, staff and us customers

Allowing the staff to finally ‘work from home’, and asking customers to be patient while we all get through this together…

Great…

Except I don’t believe them – do you?

Don’t get me wrong, I believe in good customer service like the best of us and believe there’s a need for it now more than ever.

But its few and far between so many companies continue to get it wrong, and when they get it wrong, they can seriously get it wrong.

I was told once ‘the customer comes first, last and in the middle’, however I don’t believe the customer is always right

I actually think there is a case for teaching companies how to do it right, perhaps we should put them where we are and see what it’s like?

Take my autoresponder company, for example I sent them a support request a few days ago as I can’t get to my responder messages, however it’s now over 14 days without so much as a thanks for your request.

And yet they are happy to continue charging my monthly fee and tell me so.

They even still send me marketing tips.

As if that actually helps to get my problem solved.

Don’t they know how frustrating it is to be trying to get something done when it’s completely out of your control and time is money (lost)

And like I said not even a thank you for your request.

So anyway the two day timescale turnaround has now been over 14 days.

Perhaps it’s time to move providers after all like many things there are always other choices and you can always vote with your feet. Shame though, but it is always a buyers’ market.

So on that basis here’s one I found earlier, if your looking or are just unhappy and this one is FREE for life. No card fee Ever.

https://groovesell.com/?aff_id=2607

Rant over.

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info

Posted on

Where does he get all those wonderful toys? (subject lines)

My friends,

Another day, Another Sunday (literally)

I know everyday seems like a Sunday, and I’m talking about the original ones you might remember before the Sunday Trading laws got changed – remember?

However today is actually Sunday and as I pick up my desktop to put text to document…I review what tweaked my interest this week.

Well two things really…

Possibly like you I seem to have gained an influx of email in recent weeks, there just seems to be more right now, like I’ve said before, I currently have approximately 10,338, (but not all from the last week).

That’s because one of my interests is subjects’ lines.

This veritable library gives me a base for my own ideas, and is one subject that fascinates me.

Why?

Well mainly because you could call this ‘The Art of the Click’

Aka ‘How to get people to open your emails’

If you can get people to open your emails then your one step nearer a possibly sale. Believe me I spent an extraordinary time studying this subject which I feel is really useful to know.

The one thing the additional time gives is the time for study.

Anyone who knows me, will note my love of subject headers from the movies as I feel they can provide brilliant inspiration and lead-ins, but there are several types of subject lines including, curiosity ‘ Check out these great pictures (the third one made me cry)’, intrigue, ‘How to blow up your Instagram Account in 2-3 days’, time limited ‘Final Notice: Webinar registration ends at midnight’ even humourous ‘How big’s your package?’ (possibly from a courier company), and there are many more.

And another thing, make sure your item link in your email to either your lead magnet or product works because the worse thing ever is to send out an email to your list or other and find it DON’T work. So always test it first.

So if your looking for an idea for your subject line header, maybe I can help?

One of the many other emails, I did get this week was a report on how to sell your ‘junk’ on ebay and elsewhere.

I told ‘she who must be obeyed’ about it, and she has now started ‘Operation Bounce (aka ‘the Spring Clean’ – geddit?), so it would seem therefore I could be busy this coming week…

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info

Posted on

Time on our Hands…

My friends,

Happy Easter.

So I sat there, in the garden on a bright sunny Saturday afternoon sipping my cold beer, deep in thought.

My thoughts turned again to the current crisis, and how she who must be obeyed would pester me every Easter to make use of the time we get at easter to go ‘out’. The mileage accumulated during these few days doesn’t bear thinking about. Beaches, Theme Parks, Leisure Pools, Events and long distance friends…

However, on this particular Saturday, the sound of a lawn mower could still vaguely be heard, but there was no traffic on the road outside. The world was effectively broken, still, resting and effectively ‘locked down’. I hope that someone is documenting this unique moment in history as I do hope it will never come again.

The time provided has certainly clarified my thoughts, sure I was worried about the long-term income aspect.

But I now at least had a plan, ideas and plans were constantly being thrown at me from all directions.

Been actioning some copywriting this week

We all love a ‘Top 10’ type article … and don’t advertisers know it. A visit to almost any site will present you with a selection of ‘recommended reading’ ‘related posts’ or ‘from around the net’ type stories all promising to list the ‘20 greatest fashion disasters’ ‘top 10 movie mistakes’ or ‘5 biggest secrets the food companies won’t tell you’

This sort of thing is obviously very popular … and I suspect we’re all going to weaken and fall into this particular  time-waster trap every now and then, so when you do – keep one eye on the techniques that are being used.

Firstly, look at the copywriting tactics used … whilst far from new, the methods used to create the titles are specifically written so you click on them, so they may merit some study …

So, even whether the article you clicked on was quite niche like ’20 ways to clean your Labrador’ or something more general and emotive like ‘The 5 best pictures I’ve ever seen (the 3rd one made me cry)’ examine what it was that appealed to you and made you want to click through and read more .. then obviously have one eye on this when you write your own ads, article or email titles…

Secondly, the delivery of the information all follows a similar pattern – where the nuggets of wisdom you clicked through to read are almost buried under a pile of advertising and delivered as a list or slideshow … which means either you have to scroll past a whole load more advertising as you work your way down the ‘list’, or every slideshow frame refreshing the page so that a new mass of advertising is displayed.

The result of all this is, of course, that whoever owns the website exposes the visitor to a lot more advertising for just the one click, and generating 5, 10 or 20 times the amount of revenue they normally would.

It’s an interesting business model which is only really viable if a post goes spectacularly viral, so the obvious strategy is to make the content as shareable and clickable as possible to get this to happen, (regardless of actual quality of content).

Let me be clear though, I’m not suggesting anybody copy this model exactly (for the very reason I’ve pointed out above) … what I am suggesting is that you see what and how you can adapt their techniques to work for you … something like, if your articles or posts are a little ‘wordy’ try spreading over several pages to increase any advertising revenue or look at the way these article titles have been written and use similar tactics in your own work…

Oh did you know?

All the following ebook subjects are selling very well at present…

Language Arts and Disciplines

Arts

Crafts and Hobbies

Games and Activities

Cooking

Gardening

Education

Sports and Recreation

Strange that isn’t it?

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info

Posted on

‘Shout, Shout and Shout Again’

My friends,

Good to see you, virtually that is and does that even make sense?

Spring has sprung, She who must be obeyed thought she had gained an hour over the weekend until I respectfully pointed out we had ‘LOST’, an hour (Spring forward, Fall back), I tell you, she was most disappointed. Here at Rusty Nutt Towers Grass cutting season has commenced in earnest, the fact we still have a ruddy great tree in it is beside the point.

My headline quote this week comes from…no I’m not gonna tell you. You tell me and no cheating…hmmm?

So what am I talking about?

Marketing of course.

Marketing is another of those essential tasks to get your message out there, so in effect you have to ‘shout, shout and shout again’.

For example, last week, I had to update a report, and also upload it to an Amazon Web Service (the most reliable in the world), and then update and rewrite my autoresponder in order to get it out there. It was touch and go for a while until a good friend helped me out.

I also added not one but two Facebook adverts, I do find it enjoyable setting it up, selecting your audience and in effect letting it go and then you see the results.

Another friend asked me to action some copywriting last week, I have to say I’m looking forward to it as a new challenge and currently have no idea how its gonna turn out yet.

Now my WordPress is up and working I have also continued my blog, WordPress problems notwithstanding and will be moving a copy of it also hopefully to ‘Blogger.com’, where I hope to maxiize it more.

One of the things I’d thought I’d do this week is give you some ideas to make some quick cash especially if your having a spring clean.

Ziffit.com / MusicMagpie.co.uk

These will give you money for your old CDs, DVDs and video games, and in the case of Money Magpie your mobile phones, iPads and wearable technology.

CashInYourGadgets.co.uk maybe a good place to try and sell your old laptops, Macbook and PCs. You get paid within 2 working days by Bank Transfer or Paypal and there’s free postage.

Paperclip.co is a platform that allows you to selling unused items including many trending items during the current crisis. Other items include digital cameras, old games consoles, Lego sets

Discogs.com is a great place to sell your CDs and vinyl records if you still have any and particularly if you have a few rarities, which can fetch huge prices

Printercartridgerecycling.co.uk is a place where you can sell any old printer cartridges for as much as £2 each.

Gold-traders.co.uk Gold and silver prices tend to go up in times of crisis, so you could sell gold and silver to website like this, or unwanted precious jewellery at HattonJewels.com

Vinted.co.uk You can sell your old vintage fashion here

Well that’s all for now, hope your all well in this strange ‘Twilight Zone’ of a world we currently live in and I hope to see you soon.

For all your Business Ecourses and more PDF’s

Visit us at our sister site

http://www.books-to-read.info